After a small stint studying fashion design, Sara Winfield, an
emerging Perth
illustrator and artist, gave in to the alluring and freeing nature
that is painting.
Her collaboration with It's Now Cool and 140 saw the launch of
her lastest exhibition,
'ACHROMOUS STRAND',
exploring femininity, fragility and the dreaming
world that exists when we rest. The paintings and large scale
illustrations look at
exposing females as objects of ethereal beauty; delving into the
imaginary and
sensory realms of our minds. Saturated with pastel and watery hues,
the works
seek to parallel directions in fashion and beauty. The amalgamation
of colourless
hair, contrasted against neon and pastel hued garments, gives the
'girls' an
otherworldly energy, extending our minds towards ideas of
detachment, aloofness
and our fascination with the dreaming world.
Exhibition viewings are by appointment only.
Contact Sara on 0408 845 269, or sassywinfield@gmail.com.
Photos by It's Now Cool/140/Sara Winfield.
140 had great success at the 2013 Property Council of Australia
Shopping Centre Awards held at the Crown on Friday the 12th of
April.
The 60 Excellence in Marketing and Management submissions received
defined the outstanding achievement, and contribution to the
community, made by each shopping centre Owner and Manager within
Western Australia. The submissions not only showcased the vibrant
retail places in WA for consumers to live, shop, work and play but
also the innovative organisations and dynamic individuals managing
these centres.
140 was nominated for 'The 140 Pop-up Project' and took out the
Excellence in Marketing;
Branding/Repositioning award for a centre under
15,000sqm.
In addition, 140 was awardedExcellence
in Marketing as an Overall Category Winner across
Branding/Repositioning, Community and Sales Promotion for a centre
under 15,000sqm.
A huge congratulations to Cbus Property and the Jones Lang LaSalle
Building Management Team for such an incredible performance to add
to last year's national Shopping Centre News award for 'The 140 Pop
up Project'.
