After a small stint studying fashion design, Sara Winfield, an
emerging Perth
illustrator and artist, gave in to the alluring and freeing nature
that is painting.
Her collaboration with It's Now Cool and 140 saw the launch of
her lastest exhibition,
'ACHROMOUS STRAND',
exploring femininity, fragility and the dreaming
world that exists when we rest. The paintings and large scale
illustrations look at
exposing females as objects of ethereal beauty; delving into the
imaginary and
sensory realms of our minds. Saturated with pastel and watery hues,
the works
seek to parallel directions in fashion and beauty. The amalgamation
of colourless
hair, contrasted against neon and pastel hued garments, gives the
'girls' an
otherworldly energy, extending our minds towards ideas of
detachment, aloofness
and our fascination with the dreaming world.
Exhibition viewings are by appointment only.
Contact Sara on 0408 845 269, or sassywinfield@gmail.com.








Photos by It's Now Cool/140/Sara Winfield.
Thursday, February 21 marked WA's night of nights with the 17th
annual West
Australian Fashion Awards. The black tie event celebrated WA's
ever expanding
fashion industry, recognising the most successful designers,
models, boutiques,
bloggers and creative artists, for notable achievements in their
respected fields.
Amoung the most celebrated were members from the 140 pop-up
family,
recieving 5 nominations across 4 categories and taking out 3
awards.
Nominations were given to:
GARTH COOK by Garth
Cook - Most Inovative Designer
EMMA BERGMEIER of AOTA -
Creative Edge
Awards went to:
PIPPA MCMANUS
ILLUSTRATION by Pippa McManus - Creative Edge
IT'S NOW COOL
by Josephine Clough - Best Blogger
SEWELLERY
by Teagan Sewell - Fine Details
A huge congratulations to all our very talented 140 pop-up
friends who shined at
the 2013 WAFA's.

Image courtesy of Songy for Style Discovery.

Image courtesy of Alf Sorbello for Perth Now

Pippa McManus - Creative Edge Award. Image courtesy of Alf
Sorbello for
Perth Now

Pippa McManus - Creative Edge Award. Image courtesy of Alf
Sorbello for
Perth Now

Teagan Sewell (Sewellery) - Fine Details Award. Image courtesy
of Alf Sorbello for
Perth Now

Image courtesy of Songy for Style Discovery.