On April 3rd a lively community of artists, retailers and
special guests gathered
at 140 to celebrate the effervescent official opening of the140
Pop-up Project.
The astroturf lined laneway of eclectic pop-up shops and
studios, including Zara
Bryson, Father, Miss Brown Vintage, Pigeonhole, We Heart Vintage,
William Topp,
Andy Quilty and All Of The Above Creative was alive with the sights
and sounds
of sideshow alley inspired theming and in-store activities.
Highlights of the opening included acoustic guitar sets by 'Cleo
Bachelor of the Year'
finalist, Ben Swift and Zara Bryson's own singer/songwriter,
Amrit.
At the neighbouring Miss Brown Vintage pop-up a caricaturist
sketched guests styled
in their favourite vintage era, whilst an air of style and glamour
engulfed the We Heart Vintage pop-up as spirited shoppers sipped
sparkling, indulged in chocolate fondue
and browsed the store's unique collection of vintage garments and
accessories.
Having quickly established itself as a cultural hub over the
past 18 months, 140's
desire to take its support of the creative industries to the next
level inspired the
Project's inception.
The 140 Pop-up Project is the first pop-up community of its kind
and scale in the
Perth CBD and is set to provide consumers with an entirely new
shopping experience.
Located on the ground floor of 140, the 140 Pop-up Project
opening hours can be found under each retailer name in the Shop
Section.
Over the past 18 months 140 has quickly established itself as a
cultural hub, having played host to an eclectic line-up of creative
talent, including the popular Made On The Left markets, Hurben
street art exhibition, musician Ben Merito and Ping Pong on Public
Art. Designed to take 140's support of the creative industries to
the next level, the 140 Pop-up Project opens to the public on 3
April 2012 and will run through until mid June 2012.
The 140 Pop-up Project will unite a vibrant collective of
artists and independent retailers, as they become temporary
neighbours for three months, forming the first pop-up community of
its kind and scale in the Perth CBD. The initiative will provide
the buzzing community of independent retailers and creatives with a
unique and interesting platform to showcase their talents and
wares, free of expensive overheads.
ZARA BRYSON
Cult Perth retailer, Zara Bryson stocks an eclectic collection
of Australian and international labels at its Claremont
boutique.
A stunning array of Zara Bryson's trademark bold pieces
including clothing, shoes and accessories from labels such as Bec
& Bridge, Karen Walker, Garth Cook, The Butcher & the Crow,
Lonely Hearts, Manning Cartell, Ange Lang, Aurelio Costarella and
Peeptoe will feature at its140 Pop-up Project store.
FATHER
Solely devoted to gents, this hip Claremont-based fashion and
accessories store appeals to the individual style of all ages.
Offering a variety of premium labels for men including Paul Smith,
Vanishing Elephant, Jac + Jack, Ksubi and Three Over One, Father
will bring its stylish flair to the City.
Suffice to say, this contemporary dwelling has earned the
reputation of one of Perth's leading menswear stores.
ANDY QUILTY
Surfer by day, artist by night, Andy Quilty is a visual artist
who works predominantly in ballpoint pen, spray paint and enamel.
In his earlier years, Quilty worked as a commercial surfboard
artist in Western Australia and the United States, before shifting
his primary focus to his personal art practice in 2009. A
compelling use of mixed mediums has earned Quilty numerous awards,
including high commendations in The Black Swan Portrait Prize in
2009, and the Cossack Art Award for portraiture in 2011.
His debut exhibition 'The Fear' was held earlier this year at
Linton and Kay Contemporary in Subiaco.
MISS BROWN VINTAGE
Combining true vintage pieces with remodified clothing and
original one-offs made from recycled vintage fabrics - Miss Brown
Vintage's collection is sourced from all around the world and
features stand-out pieces from the 50's - 90's.
The inspiration of the Miss Brown Vintage creation is cultivated
by owner Madeleine Thomson who is extremely passionate about
bringing vintage fashions back to life in a contemporary style.
Madeleine's creativity, dedication and artful eye on how to
capture great vintage pieces allowed her to quickly evolve and she
opened her first shop in Bondi Beach in 1994. The success of the
first store sparked a further two stores in Sydney's Surry Hills
where her own designs of clothing made from vintage remnant fabrics
gained a large following.
Further success sparked another wave of stores - one in
Melbourne's trendy Gertrude Street and later in 2011, with her new
Perth business partner Kelly Roberson, the first Perth pop-up store
was opened at the William Street Residence Northbridge.
MISS TARTUFO AZZURA GELATI
CARAVAN
The vivacious Miss Tartufo, the embodiment of Azzura Gelati, has
just touched down from Italy for the140 Pop-up Project. Her
eye-catching retro caravan will bring Azzura's tastebud tingling
and award-wining desserts, sorbets and gelati to 140 customers as
they browse the enticing laneway of pop-up stores and creative
studios.
Among the many treats Miss Tartufo has on offer are four
indulgent flavours from Azzura's new premium retail range: Blossom
Nougat, Chocolate Truffle, Buttered Peanut and Vanilla Bean.
PIGEONHOLE
Pigeonhole is a family of small stores and cafes in the Perth
CBD, housing a unique selection of independent fashion, design,
art, photography, stationary and vintage pieces. They are also home
to Perth's largest range of lomography cameras and were the first
store in Australia to stock The Impossible Project new-school
polaroid film.
Also a (second) home to a delightful bunch of staff, this hub of
creative goodness always keeps the city dweller coming back for
more.
PIPPA MCMANUS
Emerging Perth artist, Pippa (Pip) McManus will officially close
the 140 Pop-up Projecton in June 2012 with a 26-piece exhibition
showcasing illustrations of her favourite national and
international models. Pip has used acrylics, charcoal, paint-pens
and spray paint on canvas to create an A-Z of her favourite
girls.
During her rapid rise in the industry, Pip has collaborated with
renowned Perth artist, Stormie Mills, costume designer Leon
Krasenstein, fashion designer, Aurelio Costarella and fellow140
Pop-up Projectresident, Zara Bryson.
WE HEART VINTAGE
We Heart Vintage are a group of Perth ladies with an underlying
love for vintage clothing and accessories. Known for their regular
vintage markets, We Heart Vintage boasts an eclectic mix of ladies
vintage clothing, accessories, menswear, bric-a-brac, records,
retro furniture and unique handmade items hand-picked from the 50's
- 90's. The ultimate go-to place for that special one-off piece, We
Heart Vintage is deserving of a place in any retro lover's
heart.
WILLIAM TOPP
Having established a cult following since opening its
Northbridge store in 2008, William Topp owner, Kate McKie
believes the opportunity to broaden her store's reach by popping-up
a temporary space at the140 Pop-up Projectwas an opportunity not to
be missed. The stores hosts a treasure trove of rare gift ideas
from the 70's and 80's, mixed with modern offerings from Italy,
Scandinavia and Australian-made wares.
Items in the quaint pop-up store include vintage prints,
heirloom toys, handmade ceramic trinkets, unique glassware and
retro-inspired books, offering an inspirational shopping experience
for those in search of an extra special gift that's made with
love.
ALL OF THE ABOVE CREATIVE
Drawn together by a mutual love of fashion, photography and
styling, renowned Perth stylists Emma Bergmeier and Hannah McGrath
formed All Of The Above Creative talent agency in late 2010 to
advocate for some of Western Australia's brightest photography,
styling and beauty talent. Now affectionately known as the
'Urban Woodlands', All Of The Above Creative's
temporary creative studio, located in the heart of the140 Pop-up
Project, houses pictorial exhibitions, stylised photography shoots,
professional hair and makeup masterclasses, a designer boutique and
a fundraising vintage sale.
The studio space, installed by design duo, Dunc 'n' Wagnall
(Curtin University's top two industrial design students of 2011)
drew inspiration from 140's existing architectural features.
