The 140 Hearts WA Creatives fashion show we presented as part of Perth Fashion
Festival 2011 went off with a bang thanks to WA DJ Will Slade who played
exclusively released tracks by some of WA's finest bands and set the mood of our collaborative affair.

The show was a collaboration of WA creatives like no other. Fashion merged
with music and music merged with styling, as 140 stylist Marcia Ball combined
custom made high end accessories, designed by some of WA's most sought
after designers, with high street 140 retailer looks.  

Dress from Frankii, bag from Shero fashion and shoes from Staccato all @ 140
Photo: Stefan Gosatti

The looks presented to those lucky enough to attend showed
how to take catwalk ready pieces from runway to reality. Everyone
knows that true style is about mixing designer labels with high street
and lower price-point fashions and the 140 show was a perfect example
of how to make this happen.

Spotted in the audience were West Australian Fashion Editor Pip Christmass,
Simon Fasolo of popular WA band End of Fashion with WA designer girlfriend
Anna Excel by his side as well as all 4 members of emerging pop/rock act,
The Witches complete with publicist in tow. The Witches were there to
open the show with the official launch of their debut single 'I Thought I Saw A Ghost'.

Models strutted out to the track in nomadic looks in a mix of totally neutral
or completely dark grey hues wearing 140 retailer looks with pinchandspoon
neck-pieces designed exclusively for the show by Isobel Macaulay.

Dress, bag, sunglasses and shoes from Globalize @ 140
Photo: Stefan Gosatti

Next up was a showcase of head to toe 140 looks by the likes of
Forever New, Globalize, UGGYS GENUINE, Staccato, Waves and Shero Fashion.

Dress and bag from Frankii. Shoes from Globalize @ 140
Photo: Stefan Gosatti

Necklace from Waves. Shorts, t-shirt, vest and shoes from Globalize @ 140
Photo: Stefan Gosatti

Shirt, necklace, bangles, bag, belt and shorts from Frankii.
Shoes from Staccato @ 140
Photo: Stefan Gosatti

Hat, t-shirt, bag, shorts and shoes from Waves @ 140
Photo: Stefan Gosatti

After Macaulay, appeared the work of 2010 Fine Details Award winner,
jewellery designer Alister Yiap. Yiap showcased his signature
out-of-the-ordinary statement runway pieces such as silver wings,
and metal back plates as well as some new commercial pieces
including earrings and cuffs which were also all custom-made for the
show and an obvious crowd pleaser.

Shorts and shoes from Waves @ 140     Hat, boots & shorts from Globalize @ 140
Photo: Stefan Gosatti                           Photo: Stefan Gosatti

Dress and bag from Shero Fashion. Shoes from Staccato @ 140
Photo: Stefan Gosatti

Dress and shoes from Frankii, hat from UGGYS GENIUNE @ 140
Photo: Stefan Gosatti

The collaboration between Bunbury designer Genevieve Daley and
140, fostered by 140 stylist Marcia Ball was the final designer display
for the show. Daley's obvious flair for colour with her individual
accessories in the form of head-pieces, neck and wrist straps
complimented the styling of the SS 11/12 trend of colour blocking in
almost fluro brights.

Dress from Frankii. Cuff and shoes from Globalize.
Bag from Shero @ 140
Photo: Stefan Gosatti

Dress from Frankii. Hair clip worn as button & bag from Shero Fashion.
Shoes from Globalize @ 140
Photo: Stefan Gosatti

THE DIFFERENCE IS 140

140 is dedicated to supporting WA creatives and on Friday 23rd, Saturday 24th and Sunday 25th September at Fashion Central in Perth's GPO Building - we will show you how.

The 140 Hearts WA Creatives fashion parade as part of Perth Fashion Festival will pair the custom-­‐made creations of three exciting WA designers with 140 retailer garments on the catwalk for an exclusive showcase.

Western Australian Fashion Awards 2010 winner, Alister Yiap's designs will feature in the parade alongside Pinch and Spoon designer Isobel Macaulay's work as well as emerging South West designer, Genevieve Daley's label Unsunk Funk.

The show styling will reflect key trends in street and urban wear for Spring/Summer 2011/12 with a focus on pop hues in almost fluro brights. There will be a touch of glamour for those more inclined to dazzle the balmy summer nights away, as well as looks that compliment the designer's custom made creations, made exclusively for 140.

Mix high street with high end and take your cue from parade looks that can be taken from runway to reality. All 140 retailer items are available for purchase right after the show at 140.

Patent leather handbag                            Unisex Lacoste Gambetta Sneakers.
w/faux fur accessory.                               $99.95 from Globalize
$169 from Shero

Mens live, TV sunnies. $45.95 from Waves

Mens, Less is More, SS Crew tee. $30 from Globalize

Left to right: Altuzarra and Derek Lam SS12
Images courtesy of style.com