On April 3rd a lively community of artists, retailers and special guests gathered
at 140 to celebrate the effervescent official opening of the140 Pop-up Project.

The astroturf lined laneway of eclectic pop-up shops and studios, including Zara
Bryson, Father, Miss Brown Vintage, Pigeonhole, We Heart Vintage, William Topp,
Andy Quilty and All Of The Above Creative was alive with the sights and sounds
of sideshow alley inspired theming and in-store activities.

Highlights of the opening included acoustic guitar sets by 'Cleo Bachelor of the Year'
finalist, Ben Swift and Zara Bryson's own singer/songwriter, Amrit.

At the neighbouring Miss Brown Vintage pop-up a caricaturist sketched guests styled
in their favourite vintage era, whilst an air of style and glamour engulfed the We Heart Vintage pop-up as spirited shoppers sipped sparkling, indulged in chocolate fondue
and browsed the store's unique collection of vintage garments and accessories.

Having quickly established itself as a cultural hub over the past 18 months, 140's
desire to take its support of the creative industries to the next level inspired the
Project's inception.

The 140 Pop-up Project is the first pop-up community of its kind and scale in the
Perth CBD and is set to provide consumers with an entirely new shopping experience.

Located on the ground floor of 140, the 140 Pop-up Project opening hours can be found under each retailer name in the Shop Section.